— Hello, I’m Charlene

I help the world see your brand’s true potential.

I’m a brand development strategist and communicator who believes that marketing and communications should serve a higher purpose.

About Me

I live at the intersection of business logic, strategy and creative storytelling. As an MBA graduate, I bring a unique level of critical thinking to the table. I align your MarComm and business goals into one cohesive plan, then I put that plan into action. I'm especially passionate about working with mission-driven companies and organizations and social enterprises—the kind of teams that are out there making communities stronger. Outside of work, you can find me baking desserts, thrifting, exploring farmers markets or planning my next trip.

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Skills

Integrated Marketing & Communications Strategy: Designing and executing comprehensive plans that align communication with core business objectives.
Rebranding and Brand Development: Building and developing brand identities for mission-driven organizations and social enterprises.
Multimedia Storytelling: Directing photo and video production to create compelling visual narratives that inspire action.
Strategic Content Creation: Developing data-informed social media content that drive authentic community connection.
Executive Media & Speaker Training: Equipping leaders with the skills to deliver impactful presentations and help them become the faces of the brand.

Partnership & Alliance Development: Cultivating strategic relationships to promote shared goals and expand brand reach.
Crisis Communications & Consulting: Providing steady, strategic guidance to protect brand reputation during critical moments.
Performance Measurement & Reporting: Translating complex data into actionable insights to prove ROI and refine future strategy.
High-Impact Media Relations: Securing meaningful coverage and managing public perception through proactive media engagement.
Team Leadership & Mentorship: Driving results through effective supervisory management and team empowerment.

Portfolio

Here’s a sample of my work. From blog posts and videos to full-scale strategic execution plans, here is how I’ve helped brands tell their stories. My most recent work is with Northern Virginia Family Services and Goodwill Industries International.

NVFS Brand Refresh Article